How House Of EM5 Is Repackaging The Affordable Luxury Fragrance Market

Bringing premium, long-lasting fragrances to Indian consumers with affordable luxury and unique scent compositions

Having a taste for quality fragrances comes at a cost, and Shashank Chourey, a longtime fragrance enthusiast, knows it best.

Tired of paying a 20-30 times premium for brand names, Chourey finally decided to hunt down a perfumery that offered exceptional quality fragrances at a fair price. However, the only thing he found was that such brands did not exist.

This led to a realisation of a persisting gap in…