How Kunal Shah-Backed Mainstreet Hung Up Its Shoes

Mainstreet Marketplace, once a rising star in India’s vibrant sneaker and streetwear scene, is now facing a severe crisis. The startup, which started as a YouTube channel by Vedant Lamba in 2017 and later grew into a major player in the ‘hype-drop’ economy, has seen its operations in Delhi nearly collapse. 

Its flagship South Delhi store has closed, along with its warehouse located in Delhi’s Chattarpur shutting shop. This leaves Mainstreet with no physical presence or logistics capability in the capital.

A warehouse visited by Inc42…