How Next-Gen Tracking Is Transforming Omnichannel Commerce

Meta revealed that 84% of shoppers make in-store purchases after discovering products on social media

Online shoppers spend 34% more and make 70% more frequent purchases than those who exclusively shop in-store

Therefore, a fully integrated strategy is essential— making omnichannel a business imperative

Consumers today seamlessly transition between online and offline interactions, expecting brands to deliver a cohesive experience at every point. 

This expectation is reshaping how brands engage across all…