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How Nirmalaya Is Turning Floral Waste Into A Multi-Crore Spiritual Brand
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SUMMARY
Redefining traditional incense by offering charcoal-free, handmade incense sticks and cones infused with natural essential oils
Serial entrepreneur Rajeev Bansal was disheartened by the environmental damage caused by floral waste from temples. During a visit to the Shirdi Sai temple in 2019, he noticed that flowers used in puja and handed over to devotees as a token of divine blessings were being recycled instead of being thrown away.
Inspired by the idea of repurposing floral waste into eco-friendly solutions and…
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