How Nutrabay Became An INR 100 Cr Profitable Brand With Its Lean & Frugal Playbook

“It’s a round ball and a round bat, and you got to hit it square.” That was American baseball icon and manager Pete Rose. On the other face of the planet, the square is hit when it comes to the platter of the quintessential gourmet Indian. The luscious fantasies of the discerning Indian foodie have withered away over the years to make space for a square meal – to stay fit, not just on track and field, but also in everyday life.  

It’s not just the millennials or the GenZ, often tagged fitness freaks, staying fit has slowly become a…