How Torque Is Disrupting India’s $23 Bn Furniture Industry With Custom-Made Designs

Redefining home interiors with handcrafted, custom-made furniture at affordable prices

In India, most furniture available today is mass-produced and conventional in style, which hardly justifies the country’s high-margin $23 Bn market opportunity. Lack of customisation, overpriced products, and shortage of designs that align with the emerging trend of affordable luxury products nudged Sagar Shah to build a furniture brand that could bridge these gaps.  

He opted out of his family business and launched Torque in…