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India among Freshworks’ top markets for direct sales push
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Freshworks, a cloud-based software-as-a-service company, sees India as one of its top eight priority markets for direct and field sales, a key strategy to expand its reach among larger businesses.
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Major companies like Paytm and PhonePe already use Freshworks’ customer support software to manage their extensive consumer bases.
In an interview with CNBC-TV18, Freshworks CEO Dennis Woodside said the company is gaining momentum by offering simpler and more cost-effective software than its competitors.
“What you saw in the…
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