Indian digital advertising market to grow at 15% annually: Bain & Company report

India’s digital advertising market is expected to grow at 15% per annum between 2024 and 2029, fuelled by consumption growth, the emergence of new media avenues, and wider internet usage, according to a report by Bain & Company, a global management consulting firm.

The report titled ‘Advertising in the digital age, in India and around the world’ highlights that brands are recognising the need to transform their digital advertising strategies due to evolving consumer behaviour, cookies, and adoption of artificial intelligence (AI) and machine…