Indian GCCs: The Transition from Business Support to Business Enablement

Anand Ramakrishnan, Managing Director, EQ India

Indian Global Capability Centres (GCCs) are transforming from cost-saving back-office operations to strategic innovation hubs. This evolution has been shaped by three distinct phases, each marking a significant shift in the value proposition of these centres.

The Three-Phase Evolution of GCCs

The first wave of GCC development was characterized by cost and operational efficiency. Multinationals set up offshore centres in India to leverage wage differentials for routine back-office functions. These…