Tech
Indian IT services firms must redefine their playbook to crack the European code
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Synopsis
As the Indian IT industry enters a new year and is facing a slew of challenges in its key US market, it will need to refine its strategy to diversify its business. ET Prime looks at steps the industry has taken and what is left to be done.
About eight years ago, Tata Consultancy Services (TCS) was in trouble in Norway. It was being investigated by the country’s labour authorities. The reason? Norwegian employees at one of its financial services clients’ saw TCS’ Indian employees in the country working early in the morning and late into the night and were convinced they were being exploited. The company had to explain that their employees were choosing to work extra because they
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