Indian Sustainable Natural Rubber (iSNR) initiative launched to set new global standards for sustainability.

Indian Sustainable Natural Rubber (iSNR), a groundbreaking initiative that aligns with globally accepted sustainability principles and the European Union Deforestation Regulation (EUDR), was officially launched today in Kottayam, Kerala. The ceremony was inaugurated by George Kurian, Hon’ble Minister of State for Fisheries, Animal Husbandry, Dairying, and Minority Affairs, and presided over by Thiruvanchur Radhakrishnan, Member of the Legislative Assembly. Dignitaries, including G. Anil Kumar (Vice Chairman, Rubber Board) and N. Hari (Member, Rubber…