Influencer commerce startup Lehlah raises Rs 12.5 crore in funding led by Nikhil Kamath’s Gruhas

Lehlah, a content-commerce platform that enables creators to monetise their influence through affiliate-linked product recommendations, has raised Rs 12.5 crore in a seed funding round led by Gruhas, the investment firm cofounded by Zerodha’s Nikhil Kamath and Abhijeet Pai of Puzzolana Group.

The startup plans to use the fresh capital to introduce new product features, expand its team and reach, and strengthen its position in India’s growing influencer-led shopping ecosystem, founder Ashna Ruia told ET.

Founded in December 2022 by Ruia—daughter…