Inside IPO-Bound Fractal’s 25-Year-Journey From SaaS Startup To AI Powerhouse

Rome was not built in a day. This idiom is vital in understanding the journey of Fractal Analytics from the early days to its current avatar. What began as a bold idea by two IIM Ahmedabad graduates has, over 25 years, evolved into a global AI powerhouse.

It was the year 2000 when Srikanth Velamakanni and Pranay Agrawal decided to launch Fractal Analytics to solve core business challenges using behavioural and predictive analytics. 

Today, the Bengaluru-based unicorn is not only profitable but is all set for a public listing, but along the…