Inside Licious’ High-Stakes Bet On Quick Commerce & The Omnichannel Game Plan

Licious has hoisted its sail for the D-Street voyage. With this, the Bengaluru-based startup, which almost defined and shaped the whole consumer behaviour of buying meat online over the last decade, is set to become India’s first online D2C meat brand to get listed on the mainboard.

While the Indian public market is not new to the concept of D2C, the idea of a listed D2C meat and seafood startup is as scarce as hen’s teeth. It is this notion that seems to have bode well with the D2C meat delivery unicorn for its listing ambitions. 

Source link