Inside Urban Company’s Product-Led Makeover

Urban Company’s transformation from the services-first to a product-services mix is more or less complete.

Just as the Gurugram-based company is getting ready to list on the public bourses, it is also undergoing a massive shift. 

The turn began in 2023 when after a decade of being a services company, Urban Company ventured into consumer durables with its Native line of water purifiers and smart door locks. This proved to be a precursor to the company’s growing focus on creating its own products — not just to sell to consumers but also…