Insta Maids: Urban Company enters quick commerce with 15-minute househelp service, Insta Maids

Paid on an hourly basis, Insta Maids will allow users to get access to services, which include day-to-day household chores, like utensil cleaning, brooming and mopping, and cooking, among others.

Starting with Rs 49 per hour, the househelp service has been rolled out in Mumbai and is currently in the pilot stage.

Queries sent to Urban Company did not elicit any response.

This comes at a time when…