Instagram is reportedly trying to attract TikTok creators with large bonuses

Instagram is taking advantage of TikTok’s absence from app stores by offering creators large cash bonuses to exclusively post Reels on the platform, according to a report from The Information. The bonuses reportedly range from $10,000 to $50,000 per month and require creators to post their short-form videos on Instagram before publishing them to other platforms, like TikTok.

The Verge reached out to Meta with a request for comment but didn’t immediately hear back.