Instagram launches new feature Blend to help users discover Reels with friends

Instagram has launched Blend, a new feature that enables users to create a shared Reels feed with their friends. The feature, which is rolling out globally, is designed to bring a more social and collaborative element to content discovery on the platform.

Blend works through Instagram’s direct messaging (DM) interface. Users can initiate a Blend in a one-on-one or group chat by tapping a new icon at the top of the conversation. The shared feed is refreshed daily, and everyone in the chat must opt in for the feature to become active.

“We’re…