Tech
Instagram sees ‘insatiable’ demand for Reels in India as users drive global trends
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Instagram head Adam Mosseri spotlighted India as a key force behind the platform’s global transformation, citing the country’s surging digital consumption and creative momentum at the WAVES Summit 2025 held in India.
“Data in India used to be expensive, and the network was slow. That’s changed drastically,” Mosseri said on stage, reflecting on how far the country has come digitally. With faster connections and cheaper data, people are spending much more time online—and Instagram is feeling the impact.
“We’re seeing insatiable demand…
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