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Instamart CEO sees quick commerce dominate shopping mode in five years

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Quick commerce will be the dominating way people shop online in the next five years, Swiggy Instamart chief executive Amitesh Jha said on Friday.

“The penetration in the market is extremely low, while consumer love is extremely high. So, if you ask me what it’s going to look like five years down the line, I believe it will be the dominating way people buy on the internet as well as outside,” Jha said at the second edition of the Indian Healthy Snacking Summit in New Delhi.

Jha said that companies will eventually determine the path and approach…

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