ITC to acquired D2C brand Yoga Bar to expand healthy snack play

Fast moving consumer goods (FMCG) major ITC plans to acquire direct-to-customer (D2C) brand Yoga Bar in order to strengthen its presence in the healthy food segment.

In a regulatory filing with the stock exchanges, ITC stated that it will acquire the parent company, Sproutlife Foods, in three to four years in tranches. Following that, ITC will invest INR 80 crore in the D2C startup through primary subscription by March 2025, bringing its total stake in Yogar Bar to 47.5%. The FMCG giant will eventually buy the remaining shares in Yoga Bar within three months of the D2C brand filing its audited financial statements for fiscal year 2025-26. (FY26).