IT
IT’s growth search takes them to doors of mid-market firms
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India’s $280 billion-plus technology outsourcing industry is expanding its focus to the underpenetrated smaller and mid-market enterprise segment, chasing growth beyond its traditional base of Global 2,000 and 5,000 companies in a sluggish market.
Industry watchers see strong opportunities as corporates with annual revenues typically between $1 billion and $5 billion accelerate digitisation amid the rapid rise of artificial intelligence (AI).
Fundamentally, as growth in the larger clients has been sluggish, IT services companies are looking at…
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