Jendaya raised $ 1.2 million in pre-seed from Sabi CEO Anu Adedoyin Adasolum

Jendaya, a one-year-old startup that acts as a gateway for global luxury brands to the African continent and for consumers in the rest of the world to discover African brands raised $ 1.2 million in pre-seed from Sabi CEO Anu Adedoyin Adasolum and several angel investors.

Ada VC, actress Maisie Williams, and music stars Bizzle Osikoya and Asa Asika have also invested in the startup. The e-commerce platform connects African and African diaspora luxury brands with high-end consumers around the world, as well as African shoppers to global brands. Jendaya’s roster includes Brooklyn-based minimalist accessories brand Marty Moto, as well as brands that incorporate heritage into a modern context, such as Kenyan brand Adele Dejak.