Jewellery brand Nuyug raises pre-seed round led by AJVC

Nuyug, a jewellery brand focused on celebration-wear, has raised Rs 2.5 crore in a pre-seed funding round led by AJVC along with participation from other strategic angel investors.

The proceeds will be allocated towards expanding its channel presence across online and offline formats, broadening  product catalogue to serve diverse cultural and regional tastes, and investing in R&D and design innovation to elevate material quality and longevity, Nuyug said in a press release. 

Co-founded in August 2024 by Ankur Dua and Manali Thareja, Nuyug builds a…