Funding
John Abraham backed ice cream brand Noto raises Rs 21 crore from Equentis Angel Fund, others
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Actor John Abraham-backed ice cream brand Noto has raised Rs 21 crore in a funding round led by Equentis Angel Fund, the early-stage investment arm of Mumbai-based wealth management firm Equentis Wealth Advisory.
The round also saw participation by Inflection Point Ventures (IPV), Jito, Signal Ventures, and others.
The funds will be used to scale up production, expand distribution, set up offline stores, and strengthen Noto’s brand presence across key markets.
Founded in 2019 by Varun Sheth and Ashni Shah, the Mumbai-based ice cream brand operates in…
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