Keywords Are Dead, But The Keyword Universe Isn’t

Today’s Memo is a full refresh of one of the most important frameworks I use with clients – and one I’ve updated heavily based on how AI is reshaping search behavior…

…I’m talking about the keyword universe. 🪐

In this issue, I’m digging into:

• Why the old way of doing keyword research doesn’t cut it anymore.
• How to build a keyword pipeline that compounds over time.
• A scoring system for prioritizing keywords that actually convert.
• How to handle keyword chaos with structure and clarity.
• A simple keyword universe tracker I designed…