Latest Apple Store design combines Genius Bar and Pickup in one counter

A dedicated Pickup counter has been one of the most notable changes in Apple store designs over the last few years, giving a faster service to those customers who have ordered a product for in-store collection.

First launched in 2021, the very latest Apple store design has combined this with the Genius Bar in a single counter …

Express counters to Pickup

Apple’s first iteration of a rapid pickup concept was an Express Counter first launched more than a decade ago. These were…