Leap of faith: Spiritual apps on global quest target Indian diaspora

AppsForBharat, Utsav, Vama.App, and DevDham — devotional platforms that harnessed the unprecedented wave of spiritual fervor sweeping across the nation during the Maha Kumbh to exponentially multiply mobile screen presence — are now looking beyond India’s borders to expand both sales and subscriber count.

Eyeing the increasingly wealthy and culturally anchored Indian diaspora, Wavemaker Partners-backed Vama.app is set to launch in the US, the UK, and Canada during the April-June quarter. Cofounder Manu Jain said the app plans to expand into the…