Let’s Look Inside An Answer Engine And See How GenAI Picks Winners

Ask a question in ChatGPT, Perplexity, Gemini, or Copilot, and the answer appears in seconds. It feels effortless. But under the hood, there’s no magic. There’s a fight happening.

This is the part of the pipeline where your content is in a knife fight with every other candidate. Every passage in the index wants to be the one the model selects.

For SEOs, this is a new battleground. Traditional SEO was about ranking on a page of results. Now, the contest happens inside an answer selection system. And if you want visibility, you need to understand…