Tech
LinkedIn shares advertising revenue with creators in video push
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LinkedIn will begin sharing advertising revenue with creators for the first time, as video content boosts the amount of time people spend on the site. While influencers like MrBeast and PewDiePie have built significant operations based on their online traffic, business thought leaders didn’t have the same opportunity to cash in on their followings on LinkedIn. The change, which the Microsoft Corp.-owned social-media network announced Thursday, is designed to increase engagement and attract more lucrative video advertisers.
“The thing that is…
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