Marketing Insights From Top D2C & New Commerce Leaders

Industry leaders from Google, Oriflame, Bold Care and FreshToHome discussed ‘The Marketing Stack For A New Consumer Reality at The D2C & Retail Summit 2025

Busting marketing myths, the executives discussed how D2C marketing is shifting from traditional performance marketing to AI-driven strategies and measurable outcomes

Personalisation, hyperlocalisation, community building and UGC-driven storytelling were identified as the key factors to engage with Gen Z and…