Max rebrands again, and this time it finally succeeds

HBO Now gave way to HBO Max, which later became Max—and now, Max is getting its HBO vibes back with yet another rebranding. This go-around is mainly about color changes, but it just might be the most successful rebrand yet for the streamer.

The very true, convoluted story of HBO’s brand transformation

Not long ago, HBO’s branding couldn’t be stronger.

Okay okay, to be fair, HBO still very much stands for prestige TV.

But when Warner Bros. decided to up the ante in…