Meta adds business voice calling to WhatsApp, explores AI-powered product recommendations

WhatsApp is adding more AI features to its business suite. The company on Tuesday announced it’s introducing the ability for large businesses to reach customers through voice calls, which will allow the app to explore the use of AI-powered voice agents.

The company is also looking into using AI to recommend products to users.

WhatsApp Business, which has over 200 million monthly users, has been a notable revenue driver for Meta, as its executives noted in the last few quarterly earnings calls. The company earns money through its…