MLS head shares confusing Season Pass viewership numbers

Apple tends to be pretty tight-lipped when it comes to viewership data. But in a midseason press conference earlier today, Major League Soccer Commissioner Don Garber offered a rare (but puzzling) update on how MLS Season Pass has been performing in 2025.

According to Garber (via Sports Business Journal), matches are averaging 120,000 unique viewers per game, a figure he said represents a 50% increase compared to last year.

Interestingly, he said the jump is not necessarily due to…