Morgan Stanley: Apple acquiring an AI search engine is ‘misguided’

There’s been no shortage of rumors about Apple’s supposed intentions of acquiring an AI search company, such as Perplexity, to help it catch up in the AI race. And while many seem to agree that this would be at least a partial solution to Apple’s problems, Morgan Stanley isn’t that convinced.

In an investor note published today (via AppleInsider), Morgan Stanley analyst Erik Woodring states that it is “misguided” to think that Apple should acquire an AI search engine, as it…