Tech
Myntra launches Glamstream to fuel next phase of content-led commerce, eyes 15 % uptick in engagement
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Elevating its content-commerce strategy a notch higher, Myntra on Saturday announced the launch of Glamstream, a one-of-its-kind shoppable lifestyle content destination – seamlessly blending entertainment, fashion inspiration and purchase.
Built at the intersection of content, community, and commerce, Glamstream reflects how today’s young India likes to shop: entertainment built into their feed and instant access to what inspires them.
In its first phase, Glamstream will bring over 500 hours of content, including 15 Myntra exclusives and 4,000+…
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