Natural fragrance brand Nirmalaya raised $800k in seed led by Artha Venture Fund

Natural fragrance brand Nirmalaya raised $800k in seed led by Artha Venture Fund where investors including The DotIn Network, Shiprocket – Huddle Accelerator, Flawless Company Family office and other marquee angels also participated.

Nirmalaya is a direct-to-consumer brand that sells natural incense and soulful fragrance products. After processing floral waste collected from more than 300 temples in the NCR region, it manufactures and distributes a variety of chemical-free, low-carbon, and eco-friendly incense and perfumes. By employing them in segregating and processing flower waste with highly scalable semi-automatic machines, the brand has trained and empowered over 100 female employees from low-income households.