Nearly 8 In 10 Americans Use ChatGPT For Search, Adobe Finds

A new report from Adobe states that 77% of Americans who use ChatGPT treat it as a search engine.

Among those surveyed, nearly one in four prefer ChatGPT over Google for discovery, indicating a potential shift in user behavior.

Adobe surveyed 800 consumers and 200 marketers or small business owners in the U.S. All participants self-reported using ChatGPT as a search engine.

ChatGPT Usage Spans All Age Groups

According to the findings, usage is strong across demographics:

• Gen X: 80%
• Gen Z: 77%
• Millennials: 75%
• Baby Boomers: 74%

Notably, 28% of Gen Z…