New Instagram rule cuts off Live broadcasts for small accounts

Meta is following TikTok’s lead, and will restrict private accounts, and accounts with less than 1,000 followers, from going live. Here are the details.

Feature now limited to public accounts with 1,000+ followers

Since Instagram introduced its Live feature in 2016, it has been available to all users, whether they were major influencers, had just a handful of followers, or used a public or private account.

This week, however, users with private accounts or fewer than 1,000…