Perplexity’s Discover Pages Offer A Surprising SEO Insight

A post on LinkedIn called attention to Perplexity’s content discovery feed called Discover, which generates content on trending news topics. It praised the feed as a positive example of programmatic SEO, although some said that its days in Google’s search results are numbered. Everyone in that discussion believes those pages are one thing. In fact, they are something else entirely.

Context: Perplexity Discover

Perplexity publishes a Discover feed of trending topics. The page is like a portal to the news of the day, featuring short summaries and…