Personal care brand Kimirica raises $15 million in round led by Carnelian Asset Management

According to cofounder Mohit Jain, the funds will be used for brand building, expanding the customer base, product development, and offline expansion.

Founded in 2013 by Mohit, Rajat, Kimi, and Rica Jain, the Indore, Madhya Pradesh-based company has expanded into the direct-to-consumer (D2C) retail segment and plans to launch more than 10 experiential stores across India and the Middle East.

The brand is also present on ecommerce and quick commerce…