Philip Morris launches new IQOS ILUMA in the UAE

Philip Morris Management Services Middle East announced the launch of IQOS ILUMA in the UAE, adding to their line of smoke-free products for adults. The ground-breaking induction-heating technology uses no blades and doesn’t need to be cleaned.

The Smartcore Induction System, which heats the tobacco from within the sticks, is the device’s cutting-edge heating system. The new sticks have an auto-start feature that detects when the tobacco stick is inserted and turns on the heating element without burning the tobacco. The company, which is presently present in 70 markets worldwide, wants to expand to 100 markets in the following three years.