Funding

Pilgrim: D2C beauty brand Pilgrim raises 200 crore in a mix of primary, secondary funding

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Direct-to-consumer (D2C) beauty and personal care brand Pilgrim has raised Rs 200 crore through a mix of primary and secondary funding.

The round was led by existing investor Narotam Sekhsaria Family Office (NSFO) and saw participation from Vertex Ventures SEA, Sattva Family Office, and Mirabilis Investment Trust. New investors Vertex Growth Fund and Anicut Equity Continuum Fund also joined the round.

The Mumbai-based company said it was valued at Rs 3,000 crore before the latest funding. With this round, its total capital raised across primary and…

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