POP Bags $30 Mn From Razorpay To Boost Its D2C Play

The startup plans to use the fresh capital to ramp up its product innovation, boost consumer value proposition through POPcoins-driven rewards and foster merchant partnerships

To date, the ecommerce enablement startup has raised over $5 Mn in total funding and counts IndiaQuotient, Unilever Ventures, Incubate Fund and Nuventures among its backers

Launched in 2023 by ex-Flipkart executive Bhargav Errangi, the Bengaluru-based fintech is on a mission to beat Paytm and claim the third major spot in the UPI ecosystem

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