AI
Prime Day event drove over $24B in U.S. e-commerce sales, gen AI traffic was up 3,300%
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Amazon’s Prime Day, which leads to an overall boost to U.S. e-commerce thanks to competitive sales, saw a significant increase in retail traffic driven by generative AI products, including chatbots and browsers. According to a post-Prime Day analysis by Adobe Analytics, gen AI traffic to U.S. retail sites increased by 3,300% year-over-year — which was more than the firm had originally forecast.
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