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Quick commerce firms face delivery partner crunch amid rising demand

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The booming quick commerce sector is grappling with a critical operational challenge: hiring and retaining delivery partners.

As demand for rapid deliveries grows, new players, including ecommerce giant Amazon, are entering the fray and incumbents are expanding into new markets and launching new services such as food delivery. However, these platforms are struggling to rope in enough bikers.

“Hiring has definitely become harder because manpower availability is not rising in proportion to demand,” said Madhav Krishna, founder and CEO of recruitment…

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