‘Quick commerce ops not hurting beauty biz, its aiding personal care’

As vertical ecommerce players gear up to fight the quick commerce battle, Nykaa is taking a cautious approach toward the segment. After piloting quick-commerce platform Nykaa Now in select pin codes across Mumbai, Delhi and Bengaluru last year, the beauty and fashion etailer says its core beauty category isn’t designed for 10-minute deliveries and much of the traction is coming from personal care products.

“Nearly 80% of what we sell is beauty and 20% is personal care. Personal care is what’s really picking up on quick commerce,” said Adwaita Nayar,…