Tech
Quick commerce platforms push brands to boost ad spends in pursuit of high-margin revenues
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Quick commerce companies are ramping up pressure on brands and sellers to boost ad spending on the platforms, as they chase high-margin revenue streams to contain mounting losses.
Swiggy’s Instamart has rolled out a three-tier onboarding system, asking sellers to pick from packages priced between Rs 4.5 lakh and Rs 9 lakh. The amount can be spent on ads over a three-month period.
Zepto has been asking new and small brands to commit Rs 2 lakh to Rs 7.5 lakh a month on ads, depending on brands and categories.
Eternal Ltd-owned Blinkit charges Rs 25,000…
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