Quick commerce platforms sees little impact in border towns and cities

Quick commerce platforms like Zepto, Blinkit, Swiggy Instamart, and Flipkart Minutes remained largely unaffected and continue to deliver in regions affected by cross-border tensions between India and Pakistan. A quick check for several locations in Jammu & Kashmir, Punjab, Gujarat, and Rajasthan showed that services remain unaffected. Queries sent to the platforms did not elicit any response.

As hostilities increase, citizens are being seen hoarding essentials and cash, fearing a lockdown-like situation.

The platforms are seeing heavy demand for…