Quick fashion delivery gathers pace, but road ahead seems challenging

New-age brands like Newme, Slikk and Blipp, as well as ecommerce platforms such as Myntra, Ajio and Nykaa are all exploring ultra-fast delivery for fashion and apparel. The latest to join the race is Bengaluru-based D2C brand Snitch. Its founder Siddharth Dungarwal told ET that the company has launched a pilot project for its own quick fashion delivery service in Bengaluru last week.

Seeing the rush, venture capitalists are betting on the segment. Slikk, which promises delivery within 60 minutes, recently raised $10 million (about Rs 85 crore) in a…